• Samyang AF 24-70mm F2.8 FE (Sony E)

    Why Choose the Samyang AF 24-70mm F2.8 FE (Sony E)

    • Excellent Resolution
    • Impressive Bokeh
    • Cinematic Video AF
    • Auto Focus Performance
    • Linear Manual Focus Control
    $1,445.50$1,574.00
  • Sony E 15mm F1.4 G

    Sony E 15mm F1.4 G

    Why Choose the Sony E 15mm F1.4 G

     

    • E-Mount Lens/APS-C Format
    • 22.5mm (35mm Equivalent)
    • Aperture Range: f/1.4 to f/16
    • Super ED, ED, and Aspherical Elements
    • Dual Linear AF Motors; Internal Focus
    $995.50
  • Sony FE 12-24mm F4 G Lens

    Sony FE 12-24mm F4 G Lens

    Why Choose the Sony FE 12-24mm F4 G Lens 

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/4 to f/22
    • Four Aspherical Elements
    • One Super ED and Three ED Elements
    • Nano AR Coating
    $2,570.75
  • Sony FE 14mm F1.8 GM

    Sony FE 14mm F1.8 GM

    Why Choose the Sony FE 14mm F1.8 GM

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/1.8 to f/16
    • Two XA Elements, One Super ED Element
    • Nano AR II and Fluorine Coatings
    • XD Linear Motor AF, Internal Focus
    $1,860.00
  • Sony FE 16-35mm F2.8 GM Lens

    Why Choose the Sony FE 16-35mm f/2.8 GM Lens

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/2.8 to f/22
    • Two Extra-Low Dispersion Elements
    • Three Aspherical and Two XA Elements
    • Nano AR Coating and Fluorine Coating
    $2,489.00$2,526.00

    Sony FE 16-35mm F2.8 GM Lens

    $2,489.00$2,526.00
  • Sony FE 20-70mm F4 G Lens

    Sony FE 20-70mm F4 G Lens

    Why Choose the Sony FE 20-70mm F4 G Lens 

    • Full-Frame | f/4 to f/22
    • Ultra-Wide Standard Zoom
    • Fast Internal Focusing System
    • Supports Micro-Step Aperture Control
    • Fluorine Coatings
    • Rounded 9-Blade Diaphragm
    $1,689.00
  • Sony FE 200-600mm f/5.6-6.3 G OSS Lens

    Sony FE 200-600mm f/5.6-6.3 G OSS Lens

    Why Choose the Sony FE 200-600mm f/5.6-6.3 G OSS Lens

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/5.6 to f/36
    • Five ED Elements, One Aspherical Element
    • Nano AR Coating and Fluorine Coating
    • Direct Drive Super Sonic Wave AF Motor
    • Optical SteadyShot Image Stabilization
    • Dust and Moisture-Resistant Construction
    • Removable, Rotating Tripod Collar
    • Rounded 11-Blade Diaphragm
    $2,694.75
  • Sony FE 20mm f/1.8 G Lens

    Sony FE 20mm f/1.8 G Lens

    Why Choose the Sony FE 20mm f/1.8 G Lens 

    • E-Mount Lens/Full-Frame Format.
    • Aperture Range: f/1.8 to f/22.
    • Two Aspherical Elements.
    • Three Extra-Low Dispersion Elements.
    • Nano AR Coating and Fluorine Coating.
    $1,195.00
  • Sony FE 24-50mm F2.8 G

    Sony FE 24-50mm F2.8 G Lens

    Why Choose the Sony FE 24-50mm F2.8 G

    • Full-Frame | f/2.8
    • Fast, Lightweight Mid-Range Zoom
    • Aperture De-Click and Lock Switches
    • Aspherical and ED Elements
    • Fluorine Coating
    • Dust and Moisture-Resistant Construction
    $1,795.00
  • Sony FE 24-70mm F2.8 GM

    Sony FE 24-70mm F2.8 GM

    Why Choose the Sony FE 24-70mm F2.8 GM

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/2.8 to f/22
    • One XA Element & Two Aspherical Elements
    • One ED Element & One Super ED Element
    • Nano AR Coating
    $2,447.00
  • Sony FE 50-150mm F2 GM Lens

    Sony FE 50-150mm F2 GM Lens

    Why Choose the Sony FE 50-150mm F2 GM Lens

     

    • XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.
    • Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.
    • Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.3′ minimum focusing distance.
    • Rounded 11-blade diaphragm results in smooth, circular bokeh quality.
    $6,440.75
  • Sony FE 70-200mm F4 Macro G OSS II (Sony E)

    Why Choose the Sony FE 70-200mm F4 Macro G OSS II (Sony E) 

    • Full Frame | f/4 to f/22
    • G Series Telephoto Zoom
    • .5x Magnification Across Full Zoom Range
    • Internal Focus, Floating Elements Design
    • 10.2″ Minimum Focusing Distance at 70mm
    • Optical SteadyShot Image Stabilisation
    $2,331.75$2,428.00
  • Sony FE PZ 16-35mm F4 G

    Sony FE PZ 16-35mm F4 G

    Why Choose the Sony FE PZ 16-35mm F4 G

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/4 to f/22
    • Power Zoom Mechanism; Internal Zoom
    • Super ED, ED, and Aspherical Elements
    • Dual XD Linear AF Motors
    $1,661.00
  • Sony SEL24240 FE 24-240mm F3.5-6.3 OSS Lens

    Why Choose the Sony FE 24-240mm f/3.5-6.3 OSS Lens

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/3.5-6.3 to f/22-40
    • One ED Element; Five Aspherical Elements
    • Linear Autofocus Motor; Internal Focus
    • Optical SteadyShot Image Stabilisation
    $1,274.50$1,499.00
  • Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Why Choose the Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/1.4 to f/16
    • One AA Element & One Aspherical Element
    • One Extra-Low Dispersion Element
    • Zeiss T* Anti-Reflective Coating
    $2,319.00
  • Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Why Choose the Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/1.4 to f/16
    • One AA Element & One Aspherical Element
    • One Extra-Low Dispersion Element
    • Zeiss T* Anti-Reflective Coating
    $2,089.00
  • Sony SEL70350G E 70-350mm F4.5-6.3G OSS

    Sony SEL70350G E 70-350mm F4.5-6.3G OSS

    Why choose the Sony SEL70350G E 70-350mm F4.5-6.3G OSS

     

    • E-Mount Lens/APS-C Format.
    • 105-525mm (35mm Equivalent)
    • Aperture Range: f/4.5 to f/32.
    • One Aspherical Element.
    • Three Extra-Low Dispersion Elements.
    $1,320.10
  • Sony SEL85F14GM FE 85mm F1.4 GM

    Sony SEL85F14GM FE 85mm F1.4 GM

    Why Choose the Sony SEL85F14GM FE 85mm F1.4 GM

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/1.4 to f/16
    • One XA Element and Three ED Elements
    • Nano AR Coating
    • Linear Super Sonic Wave AF Motor
    $1,961.75
  • Sony Vario-Tessar T* FE 24-70mm F4 ZA OSS

    Sony Vario-Tessar T* FE 24-70mm F4 ZA OSS

    Why Choose the Sony FE Vario-Tessar T 24-70mm F4 ZA OSS

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/4 to f/22
    • One ED and Five Aspherical Elements
    • Zeiss T* Anti-Reflective Coating
    • Linear Autofocus Motor; Internal Focus
    $977.50
  • Tamron 150-500mm F5-6.7 Di III VC VXD (Sony E)

    Tamron 150-500mm F5-6.7 Di III VC VXD (Sony E)

    Why Choose the Tamron 150-500mm F5-6.7 Di III VC VXD

     

    • E-Mount Lens/Full-Frame Format
    • 225-750mm Equivalent on APS-C Cameras
    • Aperture Range: f/5-6.7 to f/22-32
    • Low Dispersion and Aspherical Elements
    • VC Image Stabilization with 3 Modes
    • BBAR-G2 and Fluorine Coatings
    • VXD eXtreme-Torque Drive Linear AF Motor
    • 82mm Front Filter Size
    • Moisture-Resistant Construction
    • Rounded 7-Blade Diaphragm
    $1,611.75
  • Tamron 17-28mm F2.8 DI III RXD (Sony E)

    Tamron 17-28mm F2.8 DI III RXD (Sony E)

    Why Choose the Tamron 17-28mm F2.8 DI III RXD For Sony E

     

    • E-Mount Lens/Full-Frame Format
    • Constant f/2.8 Maximum Aperture
    • RXD Stepping AF Motor
    • Minimum Focusing Distance: 7.5″
    $1,179.50
  • Tamron 17-70mm F2.8 Di III-A VC RXD (B070) Sony E

    Tamron 17-70mm F2.8 Di III-A VC RXD (B070) Sony E

    Why Choose the Tamron 17-70mm F2.8 Di III-A VC RXD (B070) Sony E

     

    • E-Mount Lens/APS-C Format
    • 25.5-105mm (35mm Equivalent)
    • Aperture Range: f/2.8 to f/16
    • Three Aspherical Elements
    • Two Low Dispersion Elements
    $1,051.00
  • Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Sony E)

    Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Sony E)

    Why Choose the Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Sony E)

     

    • E-Mount Lens/APS-C Format
    • 27mm-450mm (35mm Equivalent)
    • Aperture f/3.5 to f/22
    • VXD Linear AF Motor
    $899.00
  • Tamron 28-200mm F2.8-5.6 Di III RXD FE For Sony E

    Tamron 28-200mm F2.8-5.6 Di III RXD FE For Sony E

    Why Choose the Tamron 28-200mm F2.8-5.6 Di III RXD FE For Sony E

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/2.8 to f/32
    • RXD Stepping AF Motor
    • Moisture-Resistant Construction
    • Fluorine Coating
    • Zoom Lock Switch
    • Rounded 7-Blade Diaphragm
    $1,020.75
  • Tamron 70-180mm F2.8 Di III VC VXD G2 (Sony E)

    Tamron 70-180mm F2.8 Di III VC VXD G2 (Sony E)

    Why Choose the Tamron 70-180mm F2.8 Di III VC VXD G2 (Sony E)

     

    • Full-Frame | f/2.8 to f/22
    • Fast, Compact Mid-Range Zoom
    • Vibration Compensation IS
    • VXD Linear Motor Focus Mechanism
    • Moisture-Resistant Construction
    • Fluorine Coating
    $1,985.75
  • Panasonic Lumix DC-TZ99 Black

    Panasonic Lumix DC-TZ99 Black

    Why Choose the Panasonic Lumix DC-TZ99 

     

    • Photo Style modes: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom.
    • Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.
    • Focus peaking is available for easier, more accurate manual focusing control.
    • The included rechargeable lithium-ion battery provides you with 380 shots per charge.
    $949.50
  • Panasonic Lumix DC-TZ99 Silver

    Panasonic Lumix DC-TZ99 Silver

    Why Choose the Panasonic Lumix DC-TZ99 

     

    • Photo Style modes: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom.
    • Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.
    • Focus peaking is available for easier, more accurate manual focusing control.
    • The included rechargeable lithium-ion battery provides you with 380 shots per charge.
    $949.50
  • Panasonic Lumix DC-TZ99 White

    Panasonic Lumix DC-TZ99 White

    Why Choose the Panasonic Lumix DC-TZ99 

     

    • Photo Style modes: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom.
    • Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.
    • Focus peaking is available for easier, more accurate manual focusing control.
    • The included rechargeable lithium-ion battery provides you with 380 shots per charge.
    $877.50
  • Panasonic Lumix DC-S9N Kit 18-40 Lens Blue

    Panasonic Lumix DC-S9N Kit 18-40 Lens Blue

    Why choose the Panasonic Lumix DC-S9N Kit 18-40 Lens

     

    • 30 fps pre-burst shooting
    • MP4Lite video, which is a new video file format optimized for fast uploads
    • Real-time LUT button
    • Autofocus detection for human, animal, car, and motorcycle subjects
    • Time-lapse and stop-motion animation video recording modes
    • 24.2MP Full-Frame CMOS Sensor
    • Compact, Lightweight Design
    • 6K30p 4:2:0 10-Bit Video Recording
    $2,945.00
  • Panasonic Lumix DC-S9N Kit 18-40 Lens Orange

    Panasonic Lumix DC-S9N Kit 18-40 Lens Orange

    Why choose the Panasonic Lumix DC-S9N Kit 18-40 Lens

     

    • 30 fps pre-burst shooting
    • MP4Lite video, which is a new video file format optimized for fast uploads
    • Real-time LUT button
    • Autofocus detection for human, animal, car, and motorcycle subjects
    • Time-lapse and stop-motion animation video recording modes
    • 24.2MP Full-Frame CMOS Sensor
    • Compact, Lightweight Design
    • 6K30p 4:2:0 10-Bit Video Recording
    $2,945.00
  • Panasonic Lumix DC-S9N Kit 18-40 Lens Pink

    Panasonic Lumix DC-S9N Kit 18-40 Lens Pink

    Why choose the Panasonic Lumix DC-S9N Kit 18-40 Lens

     

    • 30 fps pre-burst shooting
    • MP4Lite video, which is a new video file format optimized for fast uploads
    • Real-time LUT button
    • Autofocus detection for human, animal, car, and motorcycle subjects
    • Time-lapse and stop-motion animation video recording modes
    • 24.2MP Full-Frame CMOS Sensor
    • Compact, Lightweight Design
    • 6K30p 4:2:0 10-Bit Video Recording
    $2,945.00
  • Panasonic Lumix DC-S9N Kit 18-40 Lens White

    Panasonic Lumix DC-S9N Kit 18-40 Lens White

    Why choose the Panasonic Lumix DC-S9N Kit 18-40 Lens

     

    • 30 fps pre-burst shooting
    • MP4Lite video, which is a new video file format optimized for fast uploads
    • Real-time LUT button
    • Autofocus detection for human, animal, car, and motorcycle subjects
    • Time-lapse and stop-motion animation video recording modes
    • 24.2MP Full-Frame CMOS Sensor
    • Compact, Lightweight Design
    • 6K30p 4:2:0 10-Bit Video Recording
    $2,945.00
  • Panasonic Lumix DC-S9N Kit 18-40 Lens Black

    Panasonic Lumix DC-S9N Kit 18-40 Lens Black

    Why choose the Panasonic Lumix DC-S9N Kit 18-40 Lens

     

    • 30 fps pre-burst shooting
    • MP4Lite video, which is a new video file format optimized for fast uploads
    • Real-time LUT button
    • Autofocus detection for human, animal, car, and motorcycle subjects
    • Time-lapse and stop-motion animation video recording modes
    • 24.2MP Full-Frame CMOS Sensor
    • Compact, Lightweight Design
    • 6K30p 4:2:0 10-Bit Video Recording
    $2,945.00
  • Panasonic Lumix DC-S9 Body Black

    Panasonic Lumix DC-S9 Body Black

    Why Choose the Panasonic Lumix DC-S9

     

    • Full-Frame Sensor: 24.2MP CMOS sensor for stunning image quality and detail.
    • 5-Axis Image Stabilization: Reduces blur for sharper handheld shots and smooth video.
    • High-Speed Shooting: Up to 30 fps for capturing fast action and fleeting moments.
    • 4K Video Capabilities: Shoot cinematic 4K video with 10-bit color and V-Log support.
    • Compact & Lightweight: Weighs just 1.1 lbs, perfect for travel and on-the-go shooting.
    • Versatile Lens Mount: Compatible with Leica L-mount lenses for creative flexibility.
    • Advanced Autofocus: 779-point AF system for fast, precise focusing.
    • Tilting Touchscreen: 3″ 1.84M-dot LCD for easy framing and control.
    • Wi-Fi & Bluetooth: Seamless connectivity for remote control and file sharing.
    $2,287.00
  • Panasonic Lumix DC-S5 Body

    Panasonic Lumix DC-S5 Body

    Why Choose the Panasonic Lumix DC-S5

     

    • 24.2MP Full-Frame Sensor: Stunning image quality.
    • 5-Axis Stabilization: Blur-free shots.
    • 4K 60fps Video: 10-bit 4:2:2 color.
    • Anamorphic Support: Cinematic 4K.
    • 225-Area AF: Fast, accurate, works in low light.
    • Dual SD Slots: UHS-II support.
    • OLED Viewfinder & Touchscreen: Great framing flexibility.
    • Weather-Sealed: Durable for all conditions.
    • Wi-Fi/Bluetooth: Easy sharing and control.
    • 440 Shots: Long battery life.
    • Compact & Light: Perfect for travel.
    $1,864.10
  • Panasonic Lumix S5

    Panasonic Lumix DC-S5 Mirrorless Digital Camera with 20-60mm Lens

    Why Choose the Panasonic Lumix S5 Mirrorless Camera

     

    • Lens Mount: Leica L
    • Camera Format: Full-Frame (1x Crop Factor)
    • Pixels: Actual: 25.28 Megapixel. Effective: 24.2 Megapixel.
    • Maximum Resolution: 6000 x 4000
    • Aspect Ratio: 1:1, 2:1, 3:2, 4:3, 16:9, 65:24
    • Sensor Type: CMOS
    • Sensor Size: 35.6 x 23.8 mm
    • Image File Format: JPEG, Raw
    • Bit Depth: 14-Bit
    • Image Stabilization: Sensor-Shift, 5-Axis
    $2,959.00
  • Panasonic Lumix DC-S5II Body

    Panasonic Lumix DC-S5II Body

    Why Choose the Panasonic Lumix DC-S5M2

     

    • Full-Frame Sensor – 24.2MP CMOS sensor with L-Mount for exceptional image quality.
    • Advanced Video – 6K recording, 4:2:2 10-bit, V-Log, and Dual Native ISO for cinematic footage.
    • Fast & Precise Autofocus – Phase Detection AF with subject tracking.
    • Powerful Stabilization – 5-axis in-body stabilization + Dual I.S. 2 for steady shots.
    • Versatile Shooting – High-res mode, multiple aspect ratios, and burst shooting up to 30fps.
    • OLED Viewfinder & Touchscreen – 3.68M-dot EVF and 3” free-angle LCD for flexible composition.
    • Pro-Grade Audio – 4-channel recording with XLR support.
    • Robust Build – Weather-sealed, compact, and lightweight for any environment.
    $2,979.00
  • Panasonic DC-S5II 20-60mm Lens Kit Black

    Panasonic DC-S5II 20-60mm Lens Kit Black

    Why Choose the Panasonic S5II 20-60mm Lens:

     

    • Real-time LUT enabling color grading to be done in the camera itself
    • Live cropping allows in-frame panning and zooming while recording video
    • In addition to conventional 3:2, 4:3, 1:1, and 16:9 ratios, photos can be recorded in 65:24 and 2:1 panoramic formats
    • Color Shading Compensation corrects the bluish/reddish coloration on the periphery that may occur when older lenses are mounted
    • Compatible with Lumix Tether for remote photo and video shooting via USB
    • 4-channel 48 kHz or 96 kHz 24-bit recording with optional DMW-XLR1 XLR microphone adapter
    • In-camera USB PD battery charging with optional DMW-BTC15 Battery Charger

     

    $3,479.00
  • Google Pixel Watch 3

    Google Pixel Watch 3 41mm Bluetooth/WiFi Smart Watch Polished Silver Rose Band

    Why Choose the Google Pixel Watch 3

     

    • Glance on the go with two larger display sizes than before.
    • 24 hours of battery with always-on display.2
    • Maximise your run performance.
    • Balance activity and rest with readiness insights.
    • Works seamlessly with your Pixel phone.
    • 41 mm: 10% more screen than the Pixel Watch 2
    • Brighter screen: Twice as bright (up to 2,000 nits) and more responsive than before, the Actua display makes it easy to see and scroll your stats and info.
    • Enhance your runs with Fitbit Premium.
    • Fitbit Premium uses Google AI to analyse your goals, past runs and readiness, then recommends the right runs for you.
    $524.00
  • Google Pixel Watch 3 41mm Bluetooth/WiFi Smart Watch Polished Silver Porcelain Band

    Google Pixel Watch 3 41mm Bluetooth/WiFi Smart Watch Polished Silver Porcelain Band

    • Glance on the go with two larger display sizes than before.
    • 24 hours of battery with always-on display.2
    • Maximise your run performance.
    • Balance activity and rest with readiness insights.
    • Works seamlessly with your Pixel phone.
    • 41 mm: 10% more screen than the Pixel Watch 2
    • Brighter screen: Twice as bright (up to 2,000 nits) and more responsive than before, the Actua display makes it easy to see and scroll your stats and info.
    • Enhance your runs with Fitbit Premium.
    • Fitbit Premium uses Google AI to analyse your goals, past runs and readiness, then recommends the right runs for you.
    $524.00

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