• Sony E 15mm F1.4 G

    Sony E 15mm F1.4 G

    Why Choose the Sony E 15mm F1.4 G

     

    • E-Mount Lens/APS-C Format
    • 22.5mm (35mm Equivalent)
    • Aperture Range: f/1.4 to f/16
    • Super ED, ED, and Aspherical Elements
    • Dual Linear AF Motors; Internal Focus
    $995.50
  • Tamron 17-28mm F2.8 DI III RXD (Sony E)

    Tamron 17-28mm F2.8 DI III RXD (Sony E)

    Why Choose the Tamron 17-28mm F2.8 DI III RXD For Sony E

     

    • E-Mount Lens/Full-Frame Format
    • Constant f/2.8 Maximum Aperture
    • RXD Stepping AF Motor
    • Minimum Focusing Distance: 7.5″
    $1,179.50
  • Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Why Choose the Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/1.4 to f/16
    • One AA Element & One Aspherical Element
    • One Extra-Low Dispersion Element
    • Zeiss T* Anti-Reflective Coating
    $2,319.00
  • Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Sony E)

    Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Sony E)

    Why Choose the Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Sony E)

     

    • E-Mount Lens/APS-C Format
    • 27mm-450mm (35mm Equivalent)
    • Aperture f/3.5 to f/22
    • VXD Linear AF Motor
    $899.00
  • Tamron 150-500mm F5-6.7 Di III VC VXD (Sony E)

    Tamron 150-500mm F5-6.7 Di III VC VXD (Sony E)

    Why Choose the Tamron 150-500mm F5-6.7 Di III VC VXD

     

    • E-Mount Lens/Full-Frame Format
    • 225-750mm Equivalent on APS-C Cameras
    • Aperture Range: f/5-6.7 to f/22-32
    • Low Dispersion and Aspherical Elements
    • VC Image Stabilization with 3 Modes
    • BBAR-G2 and Fluorine Coatings
    • VXD eXtreme-Torque Drive Linear AF Motor
    • 82mm Front Filter Size
    • Moisture-Resistant Construction
    • Rounded 7-Blade Diaphragm
    $1,611.75
  • Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

    Why Choose the Sony SEL50F14Z Zeiss Planar T* FE 50mm F1.4 ZA

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/1.4 to f/16
    • One AA Element & One Aspherical Element
    • One Extra-Low Dispersion Element
    • Zeiss T* Anti-Reflective Coating
    $2,089.00
  • Sony FE PZ 16-35mm F4 G

    Sony FE PZ 16-35mm F4 G

    Why Choose the Sony FE PZ 16-35mm F4 G

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/4 to f/22
    • Power Zoom Mechanism; Internal Zoom
    • Super ED, ED, and Aspherical Elements
    • Dual XD Linear AF Motors
    $1,661.00
  • Sony Vario-Tessar T* FE 24-70mm F4 ZA OSS

    Sony Vario-Tessar T* FE 24-70mm F4 ZA OSS

    Why Choose the Sony FE Vario-Tessar T 24-70mm F4 ZA OSS

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/4 to f/22
    • One ED and Five Aspherical Elements
    • Zeiss T* Anti-Reflective Coating
    • Linear Autofocus Motor; Internal Focus
    $977.50
  • Sony FE 14mm F1.8 GM

    Sony FE 14mm F1.8 GM

    Why Choose the Sony FE 14mm F1.8 GM

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/1.8 to f/16
    • Two XA Elements, One Super ED Element
    • Nano AR II and Fluorine Coatings
    • XD Linear Motor AF, Internal Focus
    $1,860.00
  • Sony FE 24-50mm F2.8 G

    Sony FE 24-50mm F2.8 G Lens

    Why Choose the Sony FE 24-50mm F2.8 G

    • Full-Frame | f/2.8
    • Fast, Lightweight Mid-Range Zoom
    • Aperture De-Click and Lock Switches
    • Aspherical and ED Elements
    • Fluorine Coating
    • Dust and Moisture-Resistant Construction
    $1,795.00
  • Sony SEL24240 FE 24-240mm F3.5-6.3 OSS Lens

    Why Choose the Sony FE 24-240mm f/3.5-6.3 OSS Lens

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/3.5-6.3 to f/22-40
    • One ED Element; Five Aspherical Elements
    • Linear Autofocus Motor; Internal Focus
    • Optical SteadyShot Image Stabilisation
    $1,274.50$1,499.00
  • Sony FE 20-70mm F4 G Lens

    Sony FE 20-70mm F4 G Lens

    Why Choose the Sony FE 20-70mm F4 G Lens 

    • Full-Frame | f/4 to f/22
    • Ultra-Wide Standard Zoom
    • Fast Internal Focusing System
    • Supports Micro-Step Aperture Control
    • Fluorine Coatings
    • Rounded 9-Blade Diaphragm
    $1,689.00
  • Sony FE 12-24mm F4 G Lens

    Sony FE 12-24mm F4 G Lens

    Why Choose the Sony FE 12-24mm F4 G Lens 

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/4 to f/22
    • Four Aspherical Elements
    • One Super ED and Three ED Elements
    • Nano AR Coating
    $2,570.75
  • Sony FE 16-35mm F2.8 GM Lens

    Why Choose the Sony FE 16-35mm f/2.8 GM Lens

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/2.8 to f/22
    • Two Extra-Low Dispersion Elements
    • Three Aspherical and Two XA Elements
    • Nano AR Coating and Fluorine Coating
    $2,489.00$2,526.00

    Sony FE 16-35mm F2.8 GM Lens

    $2,489.00$2,526.00
  • Sony FE 20mm f/1.8 G Lens

    Sony FE 20mm f/1.8 G Lens

    Why Choose the Sony FE 20mm f/1.8 G Lens 

    • E-Mount Lens/Full-Frame Format.
    • Aperture Range: f/1.8 to f/22.
    • Two Aspherical Elements.
    • Three Extra-Low Dispersion Elements.
    • Nano AR Coating and Fluorine Coating.
    $1,195.00
  • Tamron 28-200mm F2.8-5.6 Di III RXD FE For Sony E

    Tamron 28-200mm F2.8-5.6 Di III RXD FE For Sony E

    Why Choose the Tamron 28-200mm F2.8-5.6 Di III RXD FE For Sony E

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/2.8 to f/32
    • RXD Stepping AF Motor
    • Moisture-Resistant Construction
    • Fluorine Coating
    • Zoom Lock Switch
    • Rounded 7-Blade Diaphragm
    $1,020.75
  • Sony FE 200-600mm f/5.6-6.3 G OSS Lens

    Sony FE 200-600mm f/5.6-6.3 G OSS Lens

    Why Choose the Sony FE 200-600mm f/5.6-6.3 G OSS Lens

     

    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/5.6 to f/36
    • Five ED Elements, One Aspherical Element
    • Nano AR Coating and Fluorine Coating
    • Direct Drive Super Sonic Wave AF Motor
    • Optical SteadyShot Image Stabilization
    • Dust and Moisture-Resistant Construction
    • Removable, Rotating Tripod Collar
    • Rounded 11-Blade Diaphragm
    $2,694.75
  • Huawei Watch 5 SOC-AL00 42mm Smartwatch Beige

    Huawei Watch 5 SOC-AL00 42mm Smartwatch Beige

    Why choose the HUAWEI Watch 5

     

    • Proactive Health Management: Stay ahead of your health with on-demand ECG analysis, arterial stiffness detection, and all-day SpO2 monitoring. Understand your body on a deeper level with detailed insights into your cardiovascular health.

     

    • Advanced Fitness Companion: Whether you´re a seasoned athlete or a weekend warrior, track your progress with over 100 workout modes, including professional modes for activities like free diving and golf. The built-in dual-band five-system GNSS provides pinpoint accurate location tracking for all your outdoor adventures.

     

    • Ultimate Convenience with eSIM: Enjoy the freedom of true standalone connectivity. The eSIM functionality lets you make and receive calls, send messages, and stream music directly from your watch, even when your phone isn´t nearby.
    $754.00
  • Huawei Watch 5 SOC-AL00 42mm Smartwatch White

    Huawei Watch 5 SOC-AL00 42mm Smartwatch White

    Why choose the HUAWEI Watch 5

     

    • Proactive Health Management: Stay ahead of your health with on-demand ECG analysis, arterial stiffness detection, and all-day SpO2 monitoring. Understand your body on a deeper level with detailed insights into your cardiovascular health.

     

    • Advanced Fitness Companion: Whether you´re a seasoned athlete or a weekend warrior, track your progress with over 100 workout modes, including professional modes for activities like free diving and golf. The built-in dual-band five-system GNSS provides pinpoint accurate location tracking for all your outdoor adventures.

     

    • Ultimate Convenience with eSIM: Enjoy the freedom of true standalone connectivity. The eSIM functionality lets you make and receive calls, send messages, and stream music directly from your watch, even when your phone isn´t nearby.
    $754.00
  • Sony A7 IV Mirrorless Camera with 28-70mm Lens Black

    Sony A7 IV Mirrorless Camera with 28-70mm Lens Black

    Why Choose the Sony a7 IV Mirrorless Camera with 28-70mm Lens:

     

    • 33MP full-frame sensor
    • 4D focus with up to 759 phase-detection
    • 5.5 stops image stabilisation
    • S-Cinetone™ shooting mode
    • 4k up at 60fps or with 7K oversampling
    • Monitor size: 3.0″
    $3,564.00
  • Sony FE 70-200mm F2.8 GM OSS II Lens

    Why Choose the Sony FE 70-200mm F2.8 GM OSS II

     

    • f/2.8 Aperture: Great for low light and shallow depth of field.
    • 70-200mm Focal Length: Ideal for portraits, sports, and wildlife.
    • Compact Build: 1045g and 3.46 x 7.87 inches for easy handling.
    • Close Focus (15.7”/40 cm): Allows for detailed close-ups.
    • High Optical Design: Sharp images with minimal distortion.
    • 11 Rounded Aperture Blades: Smooth, attractive bokeh.
    • Autofocus with Image Stabilization: Fast AF and steady handheld shots.
    • Removable Tripod Collar: Flexible for tripod or handheld use.
    • 77mm Filter Size: Standard size for filters.
    $3,485.00$3,530.00
  • Sony FE 24-70mm F2.8 GM II Lens

    Sony FE 24-70mm F2.8 GM II Lens

    Why Choose the Sony FE 24-70mm F2.8 GM II:

     

    • f/2.8 Aperture: Great for low light and shallow depth of field.
    • 24-70mm Focal Length: Versatile range for landscapes, portraits, and general use.
    • Compact & Lightweight: 695g and 3.5 x 4.7 inches, easy to carry.
    • Close Focusing (8.3”/21 cm): Great for detailed shots and close-ups.
    • High-Quality Optics: 20 elements in 15 groups for sharp, clear images.
    • 11 Rounded Aperture Blades: Smooth, pleasing bokeh.
    • Fast Autofocus: Ideal for both stills and video.
    • Durable Build: Weather-sealed for reliable use in tough conditions.
    $2,937.00
  • Sony ZV-E10 II Mirrorless Camera with 16-50mm Lens Kit Black

    Sony ZV-E10 II Mirrorless Camera with 16-50mm Lens Kit Black

    Why Choose the Sony ZV-E10 II?

     

      • Compact & Lightweight: Just 377 g, perfect for creators on the move.
      • Stunning 4K Video: Up to 4K60 with S-Log3 & S Cinetone.
      • Powerful Autofocus: 759 phase-detection points for precise tracking.
      • Vlogger-Friendly: Flip screen, stereo mic, no recording limit.
      • Flexible Mount: Sony E-mount supports versatile lens options.
      • Wireless Sharing: Wi-Fi, Bluetooth, and USB-C for seamless connectivity.
    $1,597.50
  • Sony A7C II Mirrorless Camera Body Only – Black

    Sony A7C II Mirrorless Camera Body Only – Black

    Why Choose the Sony A7C II?

     

    • Compact Power: Lightweight body with a 33 MP full-frame sensor.
    • Stunning Stability: 5-axis stabilization for sharp shots.
    • Low-Light Master: ISO up to 204,800 (extended).
    • Pro-Grade Video: 4K 10-bit recording with S-Log 3.
    • Fast & Reliable: 10 fps burst and advanced autofocus.
    • Stay Connected: Wi-Fi, Bluetooth, and mobile app support.
    $2,754.00
  • Sony A7R V Mirrorless Camera – Body Only

    Why Choose the Sony A7R V?

     

    • 61 MP Full-Frame Sensor: Capture incredible detail and resolution.
    • AI Autofocus with Human Pose Estimation: Advanced subject tracking using deep learning.
    • 8K Video and S-Cinetone: Cinematic quality for professional videography.
    • 5-Axis Stabilization: Enhanced handheld shooting and video stability.
    • Dual Media Slots: Supports CFexpress and SD cards for workflow flexibility.
    • Advanced Connectivity: USB-C, HDMI, wireless streaming, and IP streaming.
    • Versatile LCD and Viewfinder: 4-axis touchscreen and 9.4M-dot OLED viewfinder.
    $4,743.00$5,290.00

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